247Live, Twentyfour Seven Group’s creative studio, kicks off the new season with a firm statement of intent: making the definitive leap to storyliving to redefine brand impact.
MADRID, September 10, 2026 – There is a time of year when everything gets moving again. Cities, projects, meetings, events, and ideas return. People connect once more.
For 247Live, this moment also means refocusing on one of the core territories defining its approach: live experiences, understood as a space where brands can connect with their audiences, create experiences, and turn an idea into something real.
With the start of this new season, Twentyfour Seven Group’s creative studio returns to consolidate an evolution that expands its expertise in audiovisual production into new realms of creativity, design, and brand experience creation.
This evolution translates into a comprehensive offering: from strategy and creativity to the design and production of experiences, events, and activations—bridging Twentyfour Seven Group’s audiovisual production knowledge with new ways of connecting people and brands.
From telling stories to bringing brands to life
For years, Twentyfour Seven Group has built its reputation on creating and producing audiovisual stories. 247Live builds on that expertise to extend it into the realm of experiences, events, and activations.
It is the shift from storytelling to storyliving: an evolution in brand creation where people do not merely receive a story, but participate in it and experience it firsthand.
Launches, events, activations, immersive experiences, and formats crafted to double as content all form part of a domain where physical and digital realms meet and amplify each other.
An experience can generate content, conversation, and lasting impressions well beyond the moment it happens. Because of this, 247Live approaches every project considering not only the experience itself, but everything it can generate before, during, and after.
“For years, we have learned how to tell stories. Now we want to create the spaces and moments where those stories can happen and be lived,” says Julián Prieto, Creative Director at 247Live. “Storyliving is a natural evolution for us: bringing brand stories into the real world and enabling people to become part of them.”
Creating experiences to make things happen
247Live’s philosophy stems from a simple idea: creating experiences not just so brands have a presence, but so they become part of what is happening.
To achieve this, it combines strategy, creativity, design, and production to execute projects end-to-end—from conceptualization through execution—tailored to each brand’s goals and the context in which the experience takes place.
The work covers diverse formats and needs: from launches and corporate events to activations, immersive experiences, and projects designed to generate content and engagement far beyond the physical space.
Backed by the global infrastructure and operational strength of Twentyfour Seven Group, 247Live works with creative and production teams across Europe, South America, and the United States, combining international reach with local expertise.
“For us, an experience doesn’t start when the lights go up, nor does it end when the last guest leaves,” explains Irache Velert, Head of Events at 247Live. “We think about what happens before, what takes place during, and, above all, what can continue happening after. Because an experience can turn into content, conversation, and a lasting memory.”
With this ‘Back to Live’ statement of intent, 247Live marks the start of a new season, emphasizing the value of returning to live settings, physical spaces, and gatherings as places where ideas turn into experiences and stories become something people truly live.