247Live | Brand Connection Studio Launches as Twentyfour Seven Group’s New Model for Connecting Brands and Culture

News: 18 June 2026

The studio welcomes Julián Prieto as Creative & Business Development Director and leverages the group’s global network to deliver a hybrid model of strategy, creativity and production.

The appointment of Julián Prieto is more than a new hire, it is a statement of intent. Purpose-driven creativity, innovation in formats and the design of experiences rooted in contemporary culture are not ambitions for 247Live. They are its starting point.
Some brands inform. Others transform.

The former reach the eye. The latter reach the heart.
Built on a conviction that is both simple and ambitious, 247Live believes that the best ideas do not live inside presentations. They live on people’s skin, in the energy of a crowded room, and in that precise moment when a brand stops being a logo and becomes something people remember, share and feel connected to.

247Live | New Model for Connecting Brands and Culture

A Global Ecosystem Behind Every Project

What truly differentiates 247Live is not only what it imagines, but what it can build.

Behind every project stands the full ecosystem of Twentyfour Seven Group, a collective of internationally recognised production companies that have been shaping creative industries since 2004. The group includes Lee Films, Contrario, The Post Office, Ocean Films and 247Plus, bringing together expertise across audiovisual production, VFX, post-production and AI-driven creative solutions.

Each company brings its own distinctive voice and specialist capabilities, united by more than two decades of experience across diverse and demanding markets including Spain, Brazil, Argentina, Chile and Italy. This infrastructure enables 247Live to activate experiences with deep local relevance and truly global reach—without compromising authenticity.

Three Pillars, One Philosophy

The identity of 247Live is built around three pillars that are less a methodology and more a way of understanding both the work and the people it is designed for.

Live, because the experiences that matter are not consumed—they are lived.

Brand Connection, because connecting brands with what is genuinely happening in culture requires listening, intuition and courage.

Studio, because execution is not the end of the creative process but an essential part of it. The difference between a brilliant idea and a moment people remember for the rest of their lives is often found in how that idea is brought to life.

Transmedia, Collaborative and Rooted in Real Culture

247Live operates with a transmedia mindset, approaching every project as a living universe where storytelling can begin on a screen, take shape in physical space and expand simultaneously across multiple platforms.

Digital and physical experiences are not separate worlds—they are the same world experienced in different ways. Moving seamlessly between them, with purpose and precision, is exactly what today’s brands need.

From day one, projects are developed alongside brands, agencies and creators—not as suppliers, but as co-creators. The ideas that genuinely connect with culture are not commissioned; they are built together.

247Live works at the intersection of three territories that, when aligned, create something truly memorable:

  • Live experiences and events, where technical and creative production transform every activation into an immersive and shareable moment.
  • Real-time culture, connecting with what is happening on the streets and within communities before it becomes a trend.
  • Storyliving, where experiences become stories that begin long before the event itself, are lived with an authenticity that cannot be manufactured, and continue resonating through content designed to endure.

And when those stories need to be filmed, edited, animated or distributed with cinematic precision, the wider group provides the talent, resources and expertise to bring them to completion.

The Value of a New Model

As a Brand Connection Studio, 247Live brings strategy, creativity and execution together within a single ecosystem, becoming a true partner for brands and agencies looking for more than a supplier.

It is a model designed for those who need a collaborator capable of transforming an idea into something tangible, memorable and culturally relevant. A team that understands the brief, builds the stage, manages every production detail and delivers results that go beyond what was originally imagined.

Every project is crafted individually and tailored to its audience, benefiting from a process where the people who imagine the idea are also the people who build it and bring it to life.

The result is a model that unites thinking and making, content and experience, strategy and execution—with a single ambition: to create living communication ecosystems that leave a genuine and lasting impact on the people who experience them.

247Live | Brand Connection Studio
Connecting Brands, Crafting Experiences.